For international brands exploring China

Validate China in 90 days.

Understand the China market Test your strategy on the ground Decide whether to scale — with confidence

Runner in the city

Who we help

Tailored solutions for brands at different stages.

Starting blocks

Brands exploring China

No local team yet

You need a fast, low-risk way to test demand before committing significant resources to a full market entry.

Hiking

Brands already in China

Store / E-com exists

You need stronger content, community, and activation to grow brand heat and accelerate your existing operations.

What we deliver

In 90 days, you’ll get a comprehensive validation package.

China Market Entry Assessment

Comprehensive 10–15 slide analysis of your market fit and opportunity.

Go-to-market path recommendation

Strategic advice on cross-border testing vs. distributor partnerships vs. own entity setup.

Pilot plan with clear KPIs

Detailed timeline, budget ranges, and success metrics for your pilot.

Decision-ready report

What worked, what didn’t, and concrete next-step recommendations.

On-the-ground validation through focused pilots

Xiaohongshu (RED) Seeding

KOC-KOL planning and content distribution to build initial brand buzz.

Community Activations

Small offline events like run clubs or outdoor groups to engage real users.

Partner Outreach

Connecting with key retailers, distributors, and platform partners.

Our Services

Choose the right engagement model for your needs.

Strategy

China Entry Snapshot

A fast assessment + 90-day pilot blueprint.

Best for:

Brands with no China team looking for initial direction.

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Execution

90-Day China Pilot

Focused, on-the-ground pilots designed to validate demand, channels, and strategic assumptions.

Best for:

Brands ready to validate China with controlled pilots before committing to larger investment.

Growth

Monthly Growth Retainer

Ongoing content, community, and partner growth management.

Best for:

Brands already operating and aiming to scale.

How it works

A clear, structured path to decision.

1

Discover

Understand your brand DNA and goals.

2

Design

Create the pilot strategy and roadmap.

3

Execute

Execute controlled pilots to test demand, channels, and messaging.

4

Decide

Synthesize insights and make a clear go / no-go decision.